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Business to Business (B2B)
Design that differentiates and promotes a
company’s products or services to other
companies, including insurance, financial
training, legal services, consulting.
Business to Consumer (B2C)
Design that differentiates and promotes
a company’s products or services to
consumers, including food, apparel, toys,
electronics, education, insurance, banking
and utilities.
Business to Consumer Retail (B2CR)
Design that differentiates and promotes a retail endeavour beyond an individual
product, including stores, catalogues,
ecommerce websites, restaurants.
Business to Employee (B2E)
Design that communicates to a company’s
employees including employee newsletters,
corporate announcement dissemination
and employee benefits reporting.
Brand
Design that communicates a company’s
overall image, not a particular product
or service.
Investor Relations (IR)
Design that communicates and informs
an organization’s stockholders, clients
or donors, including annual reports and
corporate social responsibility reports.
Government / Non-profit
Design that differentiates and promotes
a government department or a nonprofit
organization and its services, or
that encourages public action toward
the solution of problems that are of
general concern.
Green
Design that demonstrates effectiveness
in achieving environmentally-related
objectives. The benefits achieved can
relate to the object designed or the
influence the piece has on people’s
attitudes and/or behaviour.
Project Types
Annual Reports, Books, Corporate Communications, Brochures, Direct Mail Campaigns, Magazines, Newsletters, Brand & Identity Systems, Logos, CD ROMs, Broadcast Design, Packaging & POP, Websites, Intranets, Exhibits, Tradeshows, Signage & Wayfinding
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